Founded in 1994 by Station L Rowing Club's Kathy Frederick, Row for the Cure takes place on the Willamette River alongside 40,000 runners and walkers during the Rose City's Race for the Cure. Since its inception, the annual rowing, dragon boat and canoe/kayak regatta has raised over $100,000 for the Oregon and SW Washington affiliate of the Susan G. Komen Breast Cancer Foundation in the fight to eradicate breast cancer as a life threatening disease.